LV= free critical illness offer for new income protection customers extended until year end

LV= has extended its free critical illness cover offer to the end of 2009. All new customers taking out an income protection policy under the LV= Flexible Protection Plan by 31 December 2009 will receive free lump sum cover equivalent to three times their monthly income protection benefit.

Free critical illness cover was initially launched as a short term offer in February 2009 and feedback has been so positive that LV= has decided to extend it until the end of this year.

LV= ‘s Chris McFarlane comments: " Our extended offer will provide lump-sum financial relief following the diagnosis of a critical illness like cancer, coupled with a regular income in the case of a stress-related illness. The extension of this special offer aims to promote the merits of income protection and encourage more people to get covered. It also highlights the benefits of lump-sum CI payments to help people to adjust financially in the face of a serious illness. One of our key priorities is to educate people about the importance of protecting their regular income."

Income protection insurance: News update: 02/05/2009