NFU Mutual announces first ever TV sponsorship deal

From 6th May, insurer NFU Mutual will be sponsoring Heartbeat - the long running drama series set in the 1960s.

 

The sponsorship will take the form of advertisements, which will run for a total of 80 seconds per programme. This will include a 15-second clip at the start of the programme, 10-second clips at the start and the end of three advertisement breaks and a five-second clip at the end of the programme.

 

Charles Beighton, Group Marketing Manager at NFU Mutual, says, “Although NFU Mutual has been advertising on television for several years, this is the first time we have sponsored a programme. It is all about building awareness of our business and the products we offer. We chose Heartbeat because people associate it with traditional values and it is a good fit for our business.”  

 

The adverts for the sponsorship were filmed in April and focus on the different products that NFU Mutual offers, as well as the relationship between the insurer’s agents and their customers.