Bupa has launched a major new advertising campaign to support the re-positioning of the brand as offering products and services beyond core health insurance to help customers manage their health at every stage of life.
The Helping You Find Healthy campaign and strapline launched with TV advertising on the 10 March and will continue through 2011. Incorporating digital, outdoor, and TV spots, the Helping You Find Healthy campaign will see a shift towards featuring ‘real-life’ Bupa customers. The cast ranges from a physio patient to a care home resident to illustrate that healthy means different things to different people and the insurer has a range of products and services to meet their needs.
Martin George of Bupa comments,"For us this campaign is more than just a strapline; it is something that goes to the very core of our business and underpins everything that we do. We know that healthy means different things to different people so we want to show that whatever health means to you, we have products and services to help you be as healthy as you can be throughout your life.”
Private medical insurance news: 20 March 2011