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Why having healthy initiatives in the workplace is important for businesses

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Dave Priestly of PruHealth suggests: There are many benefits for businesses who take a proactive approach to dealing with issues around productivity and morale: reduced sickness absence, improved productivity, more effective recruitment and retention, improved staff satisfaction and reduced risk of litigation. When it comes to promoting and championing the health and wellbeing of the workforce, what works for one company may not work for another. Effectively communicating the benefits of a healthy workforce and providing businesses with the tools to help them to do so - regardless of their size, their sector and the resources available to them - is essential in maintaining health and wellbeing. This is where private medical insurance comes in. It clearly has an important role to play in maintaining and improving a company's overall financial and strategic health because after a pension, it is the second most desired employee benefit.”


He adds, “Holistic wellness programmes that promote health in the workplace, physical activity and a healthy diet, have become a much more recognised way of tackling these issues. Introducing a clinically robust wellness programme that is easily accessible and understandable can have a positive impact on the morale of staff and their working environment, which in turn has a positive impact on a company with productivity increasing. Now is the ideal time to look at wellness programmes, with increased government interest in employers taking responsibility for their employees.”


Private medical insurance: News update: 8 March 2010


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