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Bright Grey launches a new internet only, low cost protection product

Bright Grey logo

Bright Grey has launched a new simplified product aimed at consumers who choose to buy insurance without seeking professional advice first. 


The new product called Lifestyle Protection is only available through the internet intermediary site, theidol.com.


The product is a low cost proposition with fewer additional features that offers the option of Life Cover and Life or Critical Illness Cover, but retains Bright Grey's signature speed of service and efficient online acceptance, allowing cases to be accepted online without further medical evidence.


Lifestyle Protection offers:

  • Two covers - Life Cover and Life or Critical Illness Cover
  • 23 illnesses covered - all ABI Critical Illness Statement of Best Practice
  • Maximum sum assured £500,000


Roger at Bright Grey says, “ We need to recognise that a certain segment of the population are using the internet to buy protection without professional advice.  This group chooses the internet-only approach to buy and would not look to buy in any other way.  Until now there hasn't been a product that offers Life or Critical Illness Cover specifically tailored to this group of people, where they can complete the whole process online. The price and the fact that it is a simple product is an important combination for online consumers and one that will encourage more people to buy insurance."


Critical illness insurance: News update: 18/03/2009


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