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Active over 50s cite keeping fit as key motivation to stop smoking

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Over a third of smokers aged 50 plus would consider giving up the habit in order to improve their overall fitness, reveals research by Saga Private Medical Insurance to mark No Smoking Day. Eager to live life to the full and keep up with younger generations in their retirement years, the vast majority is open to the possibility of quitting for good.


Nearly one in ten people over 50 currently smoke, and a determined eight out of ten of these are adamant that nothing would ever make them quit. This is despite the fact that the average 20-a-day smoker will smoke 7,300 cigarettes a year, and even if you buy cheaper brands, this still means a yearly pay out of at least £1,500 on cigarettes.


Andrew Goodsell of Saga comments, "Some people over 50 started smoking before many of the health worries associated with tobacco were known. Being fit is one of the top priorities for the older generation and stopping smoking is a key factor in achieving such a goal."


Private medical insurance: News update: 06/03/2009


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