March 15th sees the launch of a major new advertising campaign from health insurer Bupa.
It will focus on what Bupa can do for you as an individual.
Details are still secret, but according to brand and planning director David Grint: “For Bupa this will be a radically innovative modern campaign. It will focus on what Bupa can do for customers. The national campaign will be unlike any other healthcare, or indeed any other advertising, that anyone has seen before.”
Private medical insurance: News update: March 2007