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LV= sponsors rugby's Anglo-Welsh tournament

LV= is the new title sponsor of the LV= Cup, rugby's Anglo-Welsh tournament. The initial two-year deal for the LV= Cup, with an option to renew for a further two years, will build on LV='s existing investment in Rugby Union and also complement its LV= County Championship sponsorship in cricket.

The high profile LV= Cup is a 16-team competition involving the 12 English Guinness Premiership clubs and four Welsh regional teams. This year's competition starts on 5 November 2009 and the final will be played in March 2010 at a neutral venue to be confirmed.

 

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LV= sponsors rugby's Anglo-Welsh tournament
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