LV=, has launched its fifth TV advertising campaign to promote its 50 Plus plan. The new TV advertisement features three different families, with each one giving their perspective on losing a parent. It highlights how the money they received from the insurance plan helped them at a difficult time. The theme of the advertisement is, look after what you love.
The plan is aimed at 50 to 80 year olds, and provides guaranteed cover with a cash lump sum payable on death, without the need for a medical or answering any health questions.