LV= launches life insurance advertising campaign

LV= has launched a new life insurance TV, poster and door-drop advertising campaign which will run throughout September. The campaign is designed to strengthen recognition of the LV= brand and the need to purchase life cover.

The ten-second advert will be shown on ITV1 in the Meridian and Wales & West regions and will appear during many of the channel's biggest shows including The X Factor and Downtown Abbey.

Within the Meridian region, LV= will also be using similar messaging on bus-stop advertising and will be door-dropping 400,000 homes.

Geoff Bates of LV= says, "We hope this helps people to think about the life cover they should have in place."

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