LV= launches Cilla Black charity partnership

Insurer LV= has announced a new partnership with one of Cilla Black’s chosen charities. Cilla stars in a TV advertising campaign for LV= promoting the ’50 Plus Plan’ life insurance. 

LV= will donate £1 to the charity WRVS for every new 50 Plus Plan taken out during 2008. The funds raised will be used to support the range of services provided by WRVS’ 56,000 volunteers, helping elderly people who might otherwise feel lonely or isolated.

Cilla Black says: “I am delighted that LV= is helping one of my favourite charities. This generous pledge will make a real difference by alleviating loneliness and helping older people to get out and about.”

LV='s 50 Plus Plan is a life insurance policy aimed at 50 to 80-year-olds and provides guaranteed cover without the need to answer any health questions, with a cash lump sum payable on death.  Cilla Black first became the face of the LV= 50 Plus Plan TV advertising campaign in June 2007.


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