Leading cosmetic surgery provider The Hospital Group has seen a massive surge in the number of men striving to achieve a supple body shape, with the number of liposuction operations rocketing during the last year.
The procedure, which contours parts of the body by removing fat, has shot up in popularity by 117% since August 2009.
Last year, soccer ace Ronaldo was reported to have undergone liposuction to remove fat from his stomach and in line with this revelation, The Hospital Group have seen a massive increase in men wanting fast, dramatic results to achieve a trim and toned body shape.
Previously British men were keen to slim line their chests and avoid the Simon Cowell man boobs look, but this year surgeons have recorded a fall in demand for the gynaecomastia operation. Instead, men now want to lose those love handles and get a washboard stomach instead.
Medical Director of Aesthetic Surgery at The Hospital Group, Mario Russo, said cosmetic surgery procedures are no longer such a taboo with men and that increasing pressure in the job market could be one of the reasons why men want to banish flabby tummies during 2010.
He said: “We are seeing an increasing number of men who don’t have the time to achieve such amazing body results by just hitting the gym. This, combined with increasingly tough workplace environments means men want to be looking and feeling their best, so they can perform at their best.
“Lots of celebrities are turning to cosmetic surgery to fix imperfections, with amazing results and men are no longer scared to strive for the same body shape.
“Liposuction and liposculpture provides the perfect way for men to feel good about their bodies again.”
The Hospital Group offers a number of cosmetic surgery procedures to restore body confidence, including rhinoplasty (nose job) abdominoplasty (tummy tuck) teeth whitening and bariatric procedures, as well as rejuvenating non-surgical treatments such as dermal fillers and chemical peels to turn back the clock.