The economic climate has not deterred women from treating their eyelashes with Latisse in order to improve their growth and enhance the appearance of their eyes, it has been claimed.
Latisse has been on the market for around one year and helps to make eyelashes longer, thicker and darker, according to pharmaceutical company Allergan.
Alexis Parker, from Lasair Aesthetic Health, said that the non-surgical treatment produces "dramatic" results.
"I am seeing more and more women with lashes touching their eyebrows. And as women, we know that eyes are definitely seductive," she revealed.
Ms Parker noted that over 99 per cent of patients are satisfied after receiving treatment with Latisse, which is becoming increasingly popular among women who use other non-surgical cosmetic treatments, such as Botox, Juvederm and Fraxel.
According to Allergan - which markets Latisse - eyelashes slowly return to their previous state if the patient stops using the treatment.
What's better? Private or NHS healthcare?