Cosmetic surgeons have noticed a rise in demand for cosmetic surgery on women's earlobes, a trend they believe is linked to the increasing fashion for large, heavy earrings.
James McDiarmid, who performs cosmetic surgery in Plymouth and Cheltenham, told the Daily Mail that he has experienced a 20 per cent increase in patients asking for treatments on their earlobes.
He now sees one or two private cosmetic surgery patients every week who are suffering from stretched or even split earlobes.
"Heavy earrings are back in fashion," the consultant cosmetic surgeon explained.
"The weight stretches the piercing hole and because of their size they are also at greater risk of getting caught and tearing the ear."
One patient who has tested the procedure is Carolina Lehrian, a south Londoner who visited Roberto Viel at the London Centre for Aesthetic Surgery in Harley Street.
She told the Daily Mail: "My ear looked unsightly and I started getting really self-conscious. But it was only when a friend told me that she'd had corrective surgery for this problem that I realised I could do something about it."
The London Centre for Aesthetic Surgery offers a range of procedures, including breast augmentation, fat transplant and nose correction.
They also have a fully qualified dietician and nutritionist who can advise patients on all aspects of their diet.