An expert has called for a ban on junk food advertising aimed at children, after a study claimed companies have started using social media and online games to market their products to youngsters.
National Obesity Forum board member and Child Growth Foundation chair Tam Fry reacted with dismay to the findings of a recent International Association for the Study of Obesity report singling the internet out as a key platform for such campaigns.
"It's despicable. [Food firms] are taking advantage of the vulnerability of children," he said. "All they are interested in is selling their products. It certainly should not be allowed."
Mr Fry also stressed the importance of eating healthily from a young age, specifically recommending a low glycemic diet including foods which are low in fat, sugar and salt.
Earlier this week, England's national clinical director for liver disease Martin Lombard warned that up to 500,000 children could be at risk due to being overweight.