The Hospital Group has announced new figures showing the ongoing growth of non-surgical treatments.
The company has seen a massive 26% increase in enquiries this year for treatments such as peels, BOTOX and injectable volumisers, also known as dermal fillers.
One of the key trends in cosmetic treatments is the growth in the use of fillers. Traditionally used to fill out deeper lines and creases, much of this demand is now coming from younger patients, who are choosing fillers to plump up the lips for a fashionable “pout”.
A spokesperson for The Hospital Group said: “We have had a 49% increase in enquiries for dermal fillers this year. As well as filling lines and wrinkles, fillers are incredibly popular for adding volume to the lips, which is a very fashionable look.
Although lip plumpers are available in certain cosmetics ranges or added to lipsticks, these products have limited benefit in boosting lip volume and a short term effect. The beauty of injectable lip fillers is that they will last for a few months rather than a couple of hours. The look is incredibly natural, as fillers work from within so that even without make-up, lips look fuller.
After the eighties, where thin lips were fashionable; women have been trying to make their lips look fuller. The fashion for using lip liner outside the natural lip area was designed to make lips look bigger, but has become very outmoded as the look was so artificial. When fillers came in in the Nineties, the fashion was to boost the top lip, but this looked unbalanced. In addition, some of the earlier “permanent” fillers were linked to a couple of high profile disasters.
The latest generation of fillers produce soft, subtle boost to the lips which lasts. It’s an exaggeration of your natural look.
When done well, a subtle lip enhancement makes the face look younger and more attractive.”
The Hospital Group offers a wide range of cosmetic treatments in clinics around the country with experienced specialist Aesthetic Nurse Practitioners.
Non-surgical cosmetic surgery news : 7 June 2011