Hundreds of lives could be saved by setting a minimum cost for alcohol, it has been claimed.
Dr Evelyn Gillan, chief executive of Alcohol Focus Scotland, said that doing so would reduce deaths and the long-term cost of alcohol abuse.
Her comments follow recommendations from the National Institute for Health and Clinical Excellence, which suggested that alcohol should be made "less affordable" and "less easy" to buy.
"We believe that a minimum price per alcohol unit is the best pricing mechanism as it would save hundreds of lives each year and millions of pounds in alcohol harm related costs," said Ms Gillan.
In addition, she condemned supermarkets for selling alcohol "for as low as £0.12 per unit" as "highly irresponsible".
The new coalition government between the Conservatives and the Liberal Democrats revealed in its programme for government that it intends to ban the sale of alcohol below a certain price.