Prudential's private medical insurance, PruHealth, and protection policy, PruProtect, are extending customer rewards under its Vitality partners scheme.
'Vitality' points are earned in different ways, when you take action to improve your health.
The new offers include access to discounted Cineworld cinema tickets, reduced rail travel by Eurostar, and discounts on trips with Mark Warner, the holiday company.
All the new offers will be added in August.
Private medical insurance: News update: June 2008