Norwich Union equity release launches national advertising campaign

Norwich Union has launched a new consumer print and broadcast advertising campaign.

 

The campaign was first aired on Channel Five at 9.30pm on 4 June and will be rolled out across all terrestrial commercial and selected satellite channels. Print advertising began on 5 June.

 

The ads centre on Norwich Union's brand promise, "Making it easier." This informative new campaign actively encourages all consumers to take advice on their retirement finances prior to considering equity release.

 

Elizabeth Boardall, Norwich Union, comments: "We are confident it will encourage potential customers to consider equity release as an additional source of income in retirement. We are sure this new campaign will help boost the level of consumer understanding and eventually take up of this product over the long term."