Leading international expatriate insurance providers William
Russell has launched a revamped website as part of a major rebrand.
The firm, which provides international health, life and
income protection insurance for expatriates, has developed the new website to
coincide with its 20th anniversary this year.
Developed with suggestions and feedback from customers, the
site offers a completely rebuilt user experience, utilising a more visually
appealing and easy to use design. The site allows visitors to speedily generate
a quick quote and apply for cover.
Inez Cooper of William Russell says: “Now, more than ever before, there
is the need to continuously improve our plans and services to ensure that
we remain competitive, and meet our clients' needs. That is why we have
completely overhauled our website, to make it easier
to navigate, while conveying a professionalism that befits our status as a
leading international provider. Despite this, we will never be a faceless
company, hiding behind a website. Our telephone lines are open and our people
are here to assist. We enjoy long-standing relationships with our clients
because we deliver a more personalised service than our competitors. That is
why our clients keep renewing, year after year.”
International health insurance news: 13 July 2012