Two out three consumers will buy insurance online without advice
According to a survey by researchers Defaqto, 61% of consumers are comfortable with researching and buying insurance online without professional advice.
This coupled with rapidly increasing product choice for consumers has created a significant challenge for marketers: how do they cut through the noise and appeal to a savvier consumer audience when they have less opportunity to interact with customers directly?
Defaqto's survey of 2500 consumers found that two-thirds are comfortable with purchasing online. This demonstrates that people are becoming increasingly confident when it comes to navigating financial products - and are more comfortable about making purchasing decisions without seeking advice from a professional source.
Health insurance news: 25 July 2011