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People encouraged to congratulate healthy efforts


Aviva UK Health has launched a new application that enables people to send their friends a virtual cheer to encourage and congratulate healthy efforts.


Accessed via the insurer’s Facebook site the application has been designed to encourage people to recognise and reward their friends for taking steps to improve their health - however big or small.


Individuals simply complete a few details on the F app and add their own message. A personalised video is then sent their friends by email. To encourage other people to engage with the app, the individual can choose to share their video and the application link across a range of social media.


Adam Beckett at Aviva says: "We are encouraging people to engage with each other to celebrate friends' efforts to look after their health and wellbeing. Often, a few words of encouragement are all it takes to help people reach their goals."

Private medical insurance news: 13 July 2011