The UK's over 50s have long since said goodbye to stereotypical age-associations of pipes and slippers and traded them for placards and petitions. New research shows that a huge number are at their most politically active today, and feel more passionate about protesting and standing up for what they believe in.
The research, commissioned by insurance provider RIAS, suggests that over a third are following in the footsteps of older celebrity campaigners like Joanna Lumley, and consider themselves more politically active now than when they were passionate youngsters in the 1960s and 1970s. Half think that they are even more passionate about campaigning than younger generations today.
While they are more forthright than ever when it comes to standing up for what they believe in, the main issues that older active protestors feel passionately about have changed with the times. Green and community issues dominate their agenda. One in five has actively campaigned against the closure of a service or shop in their local community, and one in six has protested against the development of greenbelt land, showing their sense of responsibility to their local area.
Life insurance: News update: 13 July 2010