Aviva has launched MyHealthCounts, a health management service that encourages you to take pro-active steps to improve your lifestyle.
The scheme rewards you with up to 15% Wellness Discount for any positive impact your efforts have on your health. The Wellness Discount is awarded off your next private health insurance renewal premium.
MyHealthCounts contains a health assessment tool, nutritional information and an online coach offering personalised advice on the steps you can take to improve your health and help reduce the risk of developing serious illnesses such as heart disease, stroke and cancer.
You can also buy a range of discounted health and lifestyle products including gym membership, kinetic activity monitors and blood pressure monitors.
To discover how healthy you are compared to 100 other people in your demographic peer group, you can complete a short online health and lifestyle questionnaire to generate a "Q Score."
The personalised result and recommendations are based on your health information including BMI, resting heart rate, cholesterol level, blood pressure and lifestyle factors such as smoking, drinking and exercise. Aviva has also arranged preferential rates for pharmacy health checks at over 600 pharmacists across the UK.
Once the "Q Score" is calculated, the online coach suggests ways to maintain and improve your health.
Neal Archbold at Aviva UK Health says: "People often associate medical insurance wellness discounts with going to the gym but we recognise that everyone is different.
"MyHealthCounts rewards people for taking steps to improve their health and wellbeing, however they choose to do it."
Private medical insurance: News update: 20/07/2009