In an agreement worth a seven figure sum each season, the Yorkshire based financial services provider will continue to be the title sponsor of Rugby’s elite league until the end of the 2010 season, with an option to extend to the 2011 season.
engage Mutual Chief Executive Andrew Haigh says: “We are delighted to confirm the extension of our Super League sponsorship. engage continues to see real benefits in working with a sport that shares the same values and ambitions as our own and we are looking forward to being a part of Super league as it goes through some exciting changes in the coming years.”
engage became title sponsor of the Super League in 2005, and during their time involved in the sport it has gone from strength to strength.
Last year’s Super League was the best supported in the history of the competition – attracting an average weekly attendance of 10,264 per game per week.
Sky Sports viewing figures for this year’s competition taken at the end of May were up 10 per cent on the average viewing figures for the whole of last season.
April’s Leeds Rhinos v Wigan Warriors attracted the highest average and peak audience figures for any single regular season match.
Life insurance: News update: July 2008