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Price cuts on critical illness rates

Liverpool Victoria logo
LV= has announced reductions to many of its critical illness premium rates.
 
In some cases rates have been reduced by up to almost 30%, and across both guaranteed and reviewable combined life and critical illness contracts 96% of the premiums have been lowered.
 
The table below indicates how premiums have changed across the different products:
 
Product
Max decrease
Max increase
Percentage of Rates changed
Combined life & CI (guaranteed)
29.8%
3.7%
96% reduced, 4% increased
Combined life & CI (reviewable)
28.0%
3.8%
96% reduced, 4% increased
Standalone CI
27.1%
18.4%
20% reduced, 80% increased
 
Critical illness: News update: July 2007
 
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