PruHealth is rolling out its first advertising
and marketing campaign in more than three years, as it ramps up its effort to
increase brand awareness in 2012 and promote the launch of a new raft of
partners providing significant benefits and discounts in its Vitality wellness
programme that allows customers to get and stay healthy through a range of
tools and discounts.
The new adverts build on three pillars to
communicate that PruHealth makes getting and staying healthier cheaper and
easier, motivates people with rewards when they get healthy, and looks after
them when they become ill.
The campaign in national and regional press and
posters at rail and tube stations, will run between January to March with follow
up campaigns planned for later in the year. These will be supported with social
media activity including Facebook, YouTube, Twitter and blogger engagement.
Keith Kropman of PruHealth says, "We are
making it easier for you to get healthier and fitter ,save money and enjoy life
Private medical insurance news: 20 January 2012