With the slogan ‘helping you find healthy’, Bupa
has a new advertising campaign.
Bupa will use printed advertisements to educate
and inform about the different types of services that it offers, wider than
private medical insurance.
The new adverts, seek to change the public’s
perception of Bupa, taking mind-sets away from thinking that Bupa simply offer
health insurance and instead showcasing the range of products and services that
the company offers.
The print campaign will also be supported by TV
adverts which will run later in the year.
Private medical insurance news: 13 January 2012