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New advertising campaign from Bupa

BUPA small logo

With the slogan ‘helping you find healthy’, Bupa has a new advertising campaign.

 

Bupa will use printed advertisements to educate and inform about the different types of services that it offers, wider than private medical insurance.

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The new adverts, seek to change the public’s perception of Bupa, taking mind-sets away from thinking that Bupa simply offer health insurance and instead showcasing the range of products and services that the company offers.

 

The print campaign will also be supported by TV adverts which will run later in the year. 

Private medical insurance news: 13 January 2012