Sainsbury's is offering a ten per cent discount on travel insurance to customers who book their policies online.
The supermarket is promoting its travel policy, that promises comprehensive cover at competitive premiums, to coincide with the publication of research which shows large numbers of holidaymakers are making plans without buying travel insurance.
The start of the year is one of the busiest times for booking holidays, but research reveals that 1.14 million early bookers who don't currently have travel insurance are not intending to purchase any. With many holidays being booked now for later in the year, the supermarket is urging people to protect their holiday booking, as should they fall ill and be unable to travel they will lose the cost of their trip.
Joanne Mallon at Sainsbury's says, "Anyone travelling abroad on holiday should ensure they have good quality insurance. It is easy to forget to buy travel insurance during the excitement of booking your holiday, but cover that will provide assistance when abroad and for cancellations should you fall ill before your trip is as essential as your passport."
Travel insurance: News update: 29 January 2010