"Sustainable change" is the key to long-term weight loss and health, according to a leading weight management organisation.
In order to avoid the health risks associated with the build up of visceral fat, Dr David Haslam, chair of the National Obesity Forum, urged people to make sustainable changes to their diet and lifestyle.
A recent report by GlaxoSmithKline found that 88 per cent of Europeans are unaware of what visceral fat is.
Dr Haslam said that the focus was now being put on visceral fat because of "the medical problems and the serious long-term medical problems it leads to".
He explained: "It causes inflammation, particularly in the walls of the arteries which leads to cholesterol being laid down [and] hardens the arteries which leads to heart disease and stroke. It also leads to diabetes, cancers, infertility, (del comma: and) respiratory problems."
To combat the dangerous fat build up, Dr Haslam advised against short term diets and instead encouraged people resolve "to reduce saturated fat, starchy foods and also the volume of food that we eat, but to do so in a way that is sustainable [for life]".