A leading UK cosmetic surgery clinic has reported an increase in enquiries compared with January last year.
The clinic reported a 15 per cent increase on enquiries from January 1st to 14th 2010 when compared with the same date in 2009.
John Ryan, MYA chairman, said that strong figures for January are to be expected.
Mr Ryan commented: "January is always a busy time for the cosmetic surgery industry.
"After the Christmas and New Year period people often start setting new goals or New Year's resolutions. These goals often include improving one's appearance or completing a goal they never achieved last year."
Breast enlargement has been the most popular procedure in 2010 so far, with a 21 per cent increase in enquiries from last year.
The remaining top five procedures were made up of liposuction, breast uplifts, rhinoplasty (nose reshaping) and tummy tucks.
MYA's results are in line with a survey conducted by the Good Surgeon Guide in December 2009, which found that 51 per cent of women were intending to improve their appearance with cosmetic surgery or a beauty treatment.