Consumers who are considering cosmetic surgery are being reminded to obtain proper advice before going ahead with treatment amid concerns that over-zealous salespeople are placing potential patients under pressure.
An undercover investigation by consumer watchdog Which? has revealed that some clinics are placing pressure on consumers to have cosmetic surgery and failing to provide detailed information on the possible side-effects of treatment.
The organisation warned that poor information can make it hard for consumers to make informed decisions about where to have treatment.
Health campaigner Jenny Driscoll said: "There are risks with all cosmetic treatments, so when people go for a consultation they should get accurate and in-depth advice from a medical professional, not a pitch from an unqualified salesperson."
Britons are expected to spend more than £1 billion on cosmetic surgery in 2008, and a new survey by Saga Magazine suggests that 26 per cent of over-50s would be willing to go under the knife.