Cosmetic surgery has made its mark in Iran, despite sharia law forbidding women from attempting to attract male attention.
Surgeons have reported growing demand for rhinoplasty (nose reshaping), which can be performed either to aid breathing or simply for cosmetic purposes.
Plastic surgeon Nabiollah Shariati, who performs between two and three nose operations a day, told Reuters that nose surgery is very popular.
"It makes people feel good about life and themselves," he revealed, pointing out that Islamic dress code, which requires much of the female's body to be concealed, explains why women are so keen to enhance their facial features.
"Because of the hijab women have to wear, the face becomes the most prominent part of the body," he explained.
The majority of patients are women between the ages of 20 and 30, although men are becoming more concerned by their appearance.
A recent survey by the American Academy of Cosmetic Surgery found that men now constitute over one fifth of cosmetic surgery patients.