Insurewithease set for launch

A new insurance website is launching with the aim of becoming one of the top personal lines intermediaries by 2010. officially launches this month, opening its insurance portfolio with three high value travel insurance products - single trip, backpacker and annual multi-trip.

Jack Harris, operations director at, explains: "We're launching with our travel insurance products but we will very quickly become a multi-product offering with pet insurance coming online in early 2008, and motor and home by next summer."

The website and quote system has been carefully developed to meet the objective of offering its customers 'less clicks, more cover'. This has meant creating a highly intuitive question system, clear policy layouts, and tiered product offerings that will allow customers to opt out of certain elements of cover and individually tailor their own policies.

Jack says: "We have invested in our systems and products, and we are investing in our brand as it is extremely important to us. It is essential for Insurewithease to project a personality, and for people to become familiar with our high value products and informative service.

"Growing the brand as well as the products will ensure that people come back to the site and will enable us to generate customer persistency. This will in turn allow us to reach our aim of creating a product portfolio worth £25m by 2010."'s travel products are underwritten by NIG, with claims handling conducted by ONE Claims and Assist.

Jack continues: ""Some insurance sites launch with minimal investment in their website and their policies, and minimal information for their customers. This is irresponsible and serves to perpetuate a lack of consumer awareness of the importance of insurance. As an industry we need to foster trust and respect for our products, and build an awareness of the key aspects that consumers should be aware of when buying insurance, to ensure that they are not buying blindly."

Single Trip Travel Insurance.    

    * For single trips of up to 12 months

    * Families, couples or singles

    * European and worldwide

    * Cover available up to the age of 75

    * Winter sports, golf, business and wedding cover available

    * Hazardous activity option

Annual Multi-Trip Travel Insurance.  

    * Insurance cover for unlimited number of trips throughout the year

    * Families, couples or single holiday makers

    * European and worldwide

    * Maximum trip length 45 days

    * Winter sports, golf, business and wedding cover included as standard with silver & gold policies

    * Cover available up to the age of 65

    * Hazardous activity option  

Backpackers Travel insurance.    

    * For trips from 31 days to 12 months

    * Singles, couples and children travelling with a parent

    * Cover for backpackers up to the age of 45 years

    * All destinations worldwide covered

    * Cover available for hazardous activities



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Insurewithease set for launch
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