A groundbreaking sponsorship deal - the first of its kind in the history of British football - has been struck in Sheffield.
League One clubs Sheffield United Football Club and Sheffield Wednesday Football Club today will share headline sponsors for the forthcoming season (2011/12) in a collaborative twin sponsorship featuring two of Sheffield’s most recognised business names.
The deal will see the rivals sponsored by Westfield Health and the Gilder Group. The two sponsors will have a ‘home team’ and ‘away team’, with Westfield Health appearing on the front of Sheffield United’s shirt when they wear their home strip and Sheffield Wednesday’s when the Owls wear their away strip. The Gilder Group will appear on the front of Sheffield Wednesday’s shirt when the Owls play in their home strip and on the Owls’ shirt when they play in their away strip.