Many of the overweight people looking to slim down do so as part of an effort to improve their general health and are conscious of the possible implications of obesity, it has been claimed.
Slimming World spokesperson Dr Jacquie Lavin explained that although the link between weight and cancer is often overlooked, the majority of obese people know they are at increased risk of heart disease and other conditions.
"In terms of weight loss motivations, four out of five overweight people cite improving their health as a reason for slimming down - far ahead of aesthetic motives," she observed.
Dr Lavin added that while others choose to lose weight for cosmetic reasons or in search of a confidence boost, the overwhelming proportion of slimmers are primarily concerned with improving their personal wellbeing over the long term.
An Oxford University and Cancer Research UK study claimed earlier this week that obesity is the single biggest factor affecting the level of breast cancer-causing hormones in post-menopausal women.