Groupama Healthcare is urging health insurers to focus on service to help small businesses see the value of health insurance.
Groupama Healthcare is concerned that some small businesses view health insurance as a luxury and may be looking to cut premiums. He argues that this is false economy but insurers and brokers must ensure customers see the service as a source of cost-savings.
It warns that insurers must also ensure their offering is first class, so that policyholders can see the merit and value of the service being provided. This will also help buyers to make qualitative judgments and discriminate between different providers.