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Government signposting proposals to help customers find insurance

The British Insurance Brokers’ Association (BIBA) has welcomed the new policy statement from the Government’s Equality Office. Proposed new measures will help ensure that customers can obtain the insurance they require and which is right for them. For example, an older traveller with a medical condition who has experienced some difficulty in finding travel insurance.

The proposed new laws will make it compulsory for insurance providers who decline to provide cover because of a person’s age to refer customers to a more appropriate source, like a specialist insurance broker, or to a signposting system. Signposting is a way of helping consumers who are turned down at point of sale (telephone, internet, face to face) to be directed to an independent source of information that can offer assistance in finding the relevant insurance cover.

Signposting will greatly benefit customers who may be considered as non-standard risks. Currently when these customers are refused cover by an insurer they are left to continue their search alone without knowledge that insurance is available or where to obtain it. The signposting/referral system will be of particular help with travel insurance as these are the areas identified where some people have difficulty finding an insurance policy.

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Government signposting proposals to help customers find insurance
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