Peterborough based General and Medical is expanding and taking on more staff. It has built a considerable reputation for its private medical insurance and first class customer service.
There are plans for new products in 2010 and sponsorship of two football teams and one hockey team.
David Wildman says, "Our size gives us a number of advantages in terms of speed and flexibility, plus outstanding customer service. People can speak to a real person."
The company sells direct and via intermediaries to individuals, families, and companies.