Bupa is offering a free health assessment to all new income protection customers for polices purchased between 18 August and 17 October 2010. It will not affect the underwriting decision.
The assessment includes a series of tests that look at key health risk indicators including body mass index, body fat ratio, blood pressure and cholesterol, a fasting blood glucose test, coronary heart disease and diabetes risk assessment.
It usually costs £149, and can be taken at one of 40 centres around the UK.
Steve Casey of Bupa says: "At a time when planning for the future is front of mind and people are concerned that their future income will be protected in the event of an illness or accident, we are offering them the opportunity to have a better understanding of their health risks and to give them the tools to make positive lifestyle changes. Three out of four who have a Bupa Health Assessment say that they are prompted to make positive changes to their lifestyle."