Fortis teams up with Click to launch new product

Fortis Life UK is teaming up with online provider Click to offer Click for Life cover.

The term assurance product, available exclusively from Click, offers life insurance cover that pays out on death only, up to £1m sum assured and terminal illness cover and guaranteed insurability option.

Fortis Life managing director Martin Werth says, ”We have developed the product to be simple, wholly transparent and offering customers a straightforward and hassle-free purchasing experience.”

Ray Flannery, joint managing director of Click explains: “Consumers are offered complex products they do not understand and are expected to jump through a number of hoops to get the cover they need. Products are complicated with lots of unwanted extras that inflate the price, make the application process over-complex and that the customer does not understand. That is why we have come up with a fantastic value product that gives people exactly what they want – pure life insurance with no fancy add-ons or benefits that they don’t want.”

By selling Click Life Cover exclusively through a web site they have streamlined processes to keep things simple from start to finish. In the majority of cases, customers can arrange their cover with one phone call.

Click challenges anyone to try and find a cheaper term insurance product on the market for the specific risks they specialise in.

Click is one of the fastest growing independent specialists in its market providing life insurance and loans services to customers throughout the UK.

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