People who are concerned about losing their hearing should be sure to contact their family doctor.
This is the advice of Rachel Mcdonald, research development manager for Deafness Research UK.
She noted that people's relationships with their partners and family members can suffer in particular.
Her recommendation comes after the recent publication of research in the journals of Archives of Otolaryngology, which found that there are a number of factors linked in with hearing impairment in middle-aged adults.
These include being male, having a noisy job, being at risk of cardiovascular disease.
There are also studies suggesting that diabetes can lead to hearing impairment.
Ms Mcdonald remarked: "Getting help, typically with a hearing aid, can result in significant improvements in quality of life, greatly improving you ability to communicate with family and loved ones."
According to the Royal National Institute for Deaf People, around 71 per cent of over-70-year-olds in the UK have some kind of hearing loss.
Meanwhile, 41.7 per cent of people aged 50 and above have some kind of hearing loss of difficulty.
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Private treatment news: 26 February 2011