A recent survey has identified cosmetic dentistry as the procedure most people would be willing to undergo.
Conducted by YouGov, the survey found that around half of those questioned were not interested in having any cosmetic surgery.
But of those who would consider it, cosmetic dentistry was the most popular option.
Following the research, Dr Anoop Maini, a member of the board of directors at the British Academy of Cosmetic Dentistry, suggested that the British public are becoming more open to the idea of cosmetic surgery because of its prevalence in the media.
"We have seen a couple of high-profile celebrities, in particular Cheryl Cole, who have gone ahead and had some cosmetic dentistry done," he said.
"So, as soon as an individual smiles obviously Joe Public starts to see that and cosmetic dentistry is no longer seen as the domain of the celebrities and it has actually gone into [consciousness] of the average person."
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Private dentistry news: 22 February 2011