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Bupa excels in customer satisfaction league table


Bupa has been ranked one of Britain's top three companies for customer service in the UK, in a survey of 26,000 consumers. The largest survey of its kind in the country, the Institute of Customer Service's survey asked people to rate companies in five key areas: professionalism, problem solving, timeliness, quality and efficiency. With a score of 88, Bupa was the only health insurer to make the top ten, all of whom achieved a score of more than 85 out of 100.


Paul Elliott at Bupa says,” We are delighted that our relentless focus on customer service has been recognised in this way by the people who matter most to us - our customers. Ranking just one point behind John Lewis and Waitrose, brands which are synonymous with excellent customer service, is testament to the hard work and dedication of our staff, who ensure we put our customers at the heart of everything we do."


The award follows Bupa's recent recognition by the Plain English Campaign, for its clear and simple website.

Private medical insurance news: 8 February 2011