The Face of Childsure began in September 2009 when Alison Thornberry, founder of Childsure decided to run a competition to find the face of their new brand of children’s health insurance.
Isabel Tate, age 6, from Cornwall is the winner following four gruelling rounds judged by representatives of shoe designer Jimmy Choo and model agency Elliott Brown. Isabel will be signed to top Children's model agency Elliott Brown and her family treated to a holiday at one of Siblu's French Parks. Jimmy Choo will make her a pair of shoes.
She will take part in a number of professional shoots at iconic Cornish locations, including Britain’s oldest town of Marazion.
Private medical insurance: News update: 2 February 2010