Lloyd’s reputation going in to a new decade has never been stronger. It has been ranked the strongest business superbrand in the insurance sector.
This is the highest position Lloyd’s has ever ranked, placing it 40th overall in the 2010 Business Superbrands survey, and reflects its strength not only in the insurance industry, but also as a quality and reliable brand.
Richard Ward of Lloyd’s says, “I am pleased to see that the reputational strength of Lloyd’s has been recognised in this survey. We have come a long way in the past decade and have successfully navigated the worst recession since the Great Depression. This reinforces the attractiveness of the Lloyd’s market and our brand.”
The UK’s Business Superbrands are chosen by a panel of experts and 1700 individual business executives from across the UK who vote in an independent selection process considering thousands of brands from over 50 sectors.