A new survey has revealed that 60 per cent of teenage girls in Liverpool may need skin cancer treatment in the future as a result of using sunbeds.
Sunbeds emit UV rays, which have been shown to damage the skin and are the leading cause of skin cancer.
However, research involving two Merseyside schools found that many 13 to 15-year-olds are bullied for having pale skin, prompting them to use sunbeds on a regular basis.
The study also found that young people are rarely asked their age before using a sunbed, despite the fact that under-18s should never use one.
Dr Paula Grey, director of public health for Liverpool, described the figures as "alarming" and said they were indicative of a tanning "obsession".
"There is also a responsibility of the owners of sunbed shops to protect young people from the obvious risks," she noted.
"We are working closely with our colleagues within the NHS to raise awareness about the dangers."