Men and women between the ages of 18 and 24 are particularly likely to approve of cosmetic surgery, new figures show.
A study by the American Society for Aesthetic Plastic Surgery (Asaps) found that 69 per cent of teenagers and young adults are in favour of cosmetic surgery, up seven per cent from 2006.
In contrast, men and women aged 65 and older are least likely to approve, with just 41 per cent in favour.
Dr Foad Nahai, president of Asaps, said that it "makes sense" for young people to be the most approving of cosmetic surgery.
"Twenty years ago people thought only movie stars and rich women had plastic surgery," he noted.
"Now people grow up knowing friends and family who openly talk about the plastic surgery procedures they have had or the ones they plan to have in the future."
According to the survey findings, 78 per cent of women and 79 per cent of men would not be embarrassed if other people knew they had undergone cosmetic surgery.