Health insurer PruHealth now covers more than 100,000 people.
During 2006, the insurer grew by 12% per month on average, while adding nearly 65000 people.
PruHealth sales director David Priestley says: "It’s hugely encouraging to make this sort of progress so quickly. What it shows is that we’ve got a product which is attractive and competitive – it’s offering consumers another choice in the PMI market. Currently 50% of our individual members do not have any private medical insurance cover when they join PruHealth, a third are new to market and 18% have been tempted back. Forty six per cent of individual PruHealth members believe that being a PruHealth member has encouraged them to become healthier than they were before. These are figures we are extremely proud of and aim to boost as we go forward."
Private medical insurance: News update: February 2007