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Facebook campaign on income protection

Unum has launched a Facebook app as part of its campaign to make people aware of the impact of a lack of protection should you be unable to work due to illness or injury.

The app aims to get you thinking about how tyou protect the things you love. It is designed to engage people who have not thought about needing income protection before, and conveys the central campaign message in an engaging and light-hearted way.

To use the app, you must first choose a genre of music you like - whether it is indie, pop, opera or 80s.  Then you pick out the things you love: closest friends and interests and hobbies. These come together to generate a personalised music video, celebrating what is important to you.

9 out of 10 people do not have a back-up plan to support themselves, if they lost their income due to illness or injury.  Unum has set itself the challenge to make income protection interesting and accessible to raise awareness.

Unum’s research says that most people find it a complicated topic to understand with confusing trade jargon- so disengage. Unum’s campaign is designed to be both simple and compelling, to get across a clear message: the importance of having a back-up plan.

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Facebook campaign on income protection
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